Nutreco Skretting
Case Study
Company size: 12,000+ employees
Using Pexip video solutions, Nutreco Skretting has reduced business travel and made remote meetings easier to join.
About Nutreco Skretting
Nutreco is a global leader in animal nutrition and aquafeed, consisting of two brands: Trouw Nutrition, an animal nutrition brand, and aquaculture brand Skretting, which is headquartered in Stavanger, Norway. Nutreco, established in 1899, focuses on sustainability, quality, and innovation. The company operates in 37 countries, with over 60 partnerships with universities and research institutes worldwide.
Pexip services in use
- Pexip-as-a-Service, with 20 room videoconferencing endpoints (SIP/H.323 devices) registered.
- Enterprise Room Connector (ERC) Premium for Microsoft, to support Pexip virtual meetings, interoperability to Microsoft Teams meetings and planning to implement Pexip’s One-Touch Join solution
Challenges
A previous system that was complicated to use, experienced meeting failures, and wasn’t being fully utilized
The need for employees to quickly and easily collaborate on video meetings across distances and language barriers
The need for high-quality video image, to make communication smoother
Pexip Solutions
The interoperability offered by Pexip allowed attendees to join meetings from different locations, regardless of devices and video conferencing systems in place
Results
Pexip’s high performance video and audio quality enhanced communication across teams in different countries
Reliable video meetings create reduced need for travel, both for internal meetings and job interviews
The ease of use has brought video conferencing back as a critical and highly-utilized communication tool within the organization
Challenges
In 2009, Nutreco invested a considerable amount in video conferencing infrastructure from the market leader at that time. It went well for years, until new developments in technology caused a growing number of meetings to fail. For Skretting, the aquafeed brand within Nutreco, it was clear that a solution for top-notch video meetings had to be found - fast.
Skretting, which operates across many countries, needed a way to facilitate virtual meetings properly, introduce dedicated meeting spaces and devices, and find better ways of communicating remotely.
“Often, people don’t have the time or inclination to learn new procedures,” says Thijn Moons, Domain Manager of Network Services. “They just want to start a meeting with no hassle, using just one interface.”
It took just a few hours with virtual collaboration provider Duppal to realize what the solution should be: the flexible, easy-to-use video conferencing solutions from Pexip.

Why Pexip?
One of Skretting’s main criteria for video meetings was that participants would simply be able to enter a room and press a button, regardless of location or device. Pexip’s solution made the platform a perfect fit for an organization in need of an easy-to-access solution.
As a diverse company with employees all over the world, it was also important that Skretting’s video meeting solution had exceptional image quality.
“With Pexip’s technology, the camera zooms in on whoever is speaking, which is very useful when there are lots of people on a call,” Thijn explains. “English is not all participants’ native language and non-verbal cues are important to the context of the conversation. It’s important that everyone can see these clearly, and HD video makes this possible.”
Thijn also explains that the Pexip solution made sense for such a diverse organization because meeting participants could dial in using other video meeting services. “If one participant wants to dial in to a Pexip meeting using Skype for Business, or a phone, that’s possible. We work with various universities that each have their own video conferencing platforms - Pexip has proven to be one of the best options for bridging these platforms.”
Since summer 2020, Skretting uses Pexip’s interoperability to Microsoft Teams meetings and is planning to implement Pexip’s One-Touch Join functionality for all rooms.
“I dialed in for the first meeting and saw that everyone was immensely enthusiastic about the quality and the ease of use of setting up a meeting and sharing content. You hook up and configure the system and it just works.”Thijn Moons, Domain Manager Network Services in Nutreco

Results
Skretting has used the Pexip Service since January 2018. With the company’s previous video solution, the learning curve had been so steep that video meetings were under-utilized. Employees found Pexip easy to learn and use, helping the tool to be quickly embraced across the organization. As a result of the Pexip solution, Nutreco Skretting has put video conferencing back into their organization and now sees it as a genuinely useful communications tool.
Skretting uses the platform intensively, with setups in practically all of the countries where they operate. The company’s headquarters in Norway saw this as a great way of enabling people to hold discussions without having to bring them to Stavanger from all over the world. The tool is also increasingly used for online job interviews – new staff are hired without having an in-person interview. Regardless of the tools applicants prefer to use, the interview can be conducted.
“The enhanced resolution and reliability really adds value for certain types of meetings,” says Thijn. “And in these times where we can’t easily visit each other, it’s really important to be able to make these connections and speak face-to-face.”
To learn more about Pexip solutions for your team, contact us today.