Company Webcast

Challenges

• Reliance on expensive cameras and microphones in multiple locations for live webcasts
  
  
• Need for improved user accessibility, including accessing the webinar/webcast platform from different devices and video conferencing systems
  
  
• Finding a video conferencing solution that meets high standards for data protection and security

Pexip Solutions

• Pexip’s interoperable video conferencing solutions allow the audio and video of Company Webcast’s online events to easily be accessed from different video meeting platforms and devices, and with reduced need for audio/video infrastructure

Results

• The flexibility and interoperability of Pexip helped a create smoother, simpler experience for end users
  
  
• Pexip’s GDPR compliance and high standards for security allowed Company Webcast to maintain their own high security standards
  
  
• The scalability of Pexip allows Company Webcast to adapt to changes in demand for virtual events, both during the Covid-19 pandemic and after
  

Company Webcast’s services bring people from locations and industries across the globe into a single webinar (fully virtual) or webcast (a hybrid, or live online broadcast of a physical event). Prior to their integration with Pexip’s video conferencing solution, webcasts were a costly operation requiring cameras and microphones in all locations. Company Webcast was looking to provide their users with a self-service solution that could be used on any device and that didn’t require any extra downloads. “We wish to be adaptable, and to avoid requiring our users to adopt new tools,” says Patrick van der Geest, Managing Director of Company Webcast.

Company Webcast required scalability on both ends for webcasts and webinars, based on the size of the audience and needs of the event. This requires robust technology with failsafes and back-up plans built in. “Because webcasts are all live, everything needs to work instantly and perfectly,” Patrick explains.

In addition to ensuring ease of access and use for the customer, data privacy and security was critical. “Security is written into our DNA,” says Patrick. “We strive to achieve a balance between being available to everyone and only accessible to the right people.”

In 2018, Company Webcast started looking into the possibility of streaming video conferencing solutions from Pexip off their platform. A key reason for choosing Pexip included its interoperability, meaning that the audio and video of online events could easily be accessed from different video meeting platforms and used from a variety of devices. And with Pexip, users don’t need to download anything extra to access Company Webcast’s online events, keeping in line with their goals for user accessibility. The seamless and flexible integration offered by Pexip set it apart from other video conferencing providers.  

In addition, Company Webcast’s robust security standards and adherence to GDPR compliance made Pexip a natural fit. Pexip offers GDPR-compliant, security-first video conferencing solutions, with encryption and security protocols. This means Company Webcast’s users and event attendees can rest assured that their online events are secure, and individuals’ data remains private.

For Company Webcast’s self-service offering, adopting Pexip’s video conferencing infrastructure solutions has made it possible to connect video conferencing and streaming into one event without using additional hardware. 

The user experience of Company Webcast’s platform has also been improved thanks to the seamless integration with Pexip. While Company Webcast’s focus had originally been on broadcasting live events, using Pexip’s services has enabled viewers to access webinars and webcasts from their own time zones, at their own convenience, and from the device of their choice.

With the sudden shift to fully virtual events as a result of Covid-19, the adoption of digital communication technologies has been difficult for many users. Having the Pexip integration in place prior to the pandemic made this provided a simple user experience which made the transition to navigating virtual easier for many of Company Webcast’s users. 

The Pexip solution is also scalable, which is critical these changing times. Patrick notes that while Company Webcast has experienced skyrocketing demand in 2020, once social distancing measures are removed businesses will rely less on video conferencing technology and return to more in-person meetings and seminars. But, he adds, “The ability to scale flexibly with Pexip, either upwards or downwards, helps.”

To learn more about Pexip's secure and scalable solutions for your organization, contact us.