SONGWON Industrial Group

Case Study

Manufacturing

About SONGWON

Founded in South Korea in 1965, SONGWON has grown to become the second largest producer of polymer stabilizers worldwide and a key player in the specialty chemicals sector. The company offers services across the whole supply chain, from manufacturing and supply to technical and regulatory consulting services. In recent years the company has experienced tremendous international growth, seeing revenues double in the last decade. Alongside multiple manufacturing operations, they have management and administration offices in multiple locations around the world.

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Current services used

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  • Video meetings and calling - user licenses for virtual meeting rooms, enabling videoconferencing for 50 video users per room
  • Device licenses for purpose built videoconferencing units (SIP/H.323 devices)

Why Pexip's video conferencing as a service? 

As a large international company with a large array of administrative locations spread across different continent, SONGWON had already started using videoconferencing to help maintain efficient communication and transfer of knowledge across the organization.

Some teams had been using Skype for Business to run smaller day-to-day meetings, whilst the IT team had been using a specialist solution to help run larger one-off events.

In particular, the IT team could see the potential of videoconferencing technology to make a positive impact on productivity and efficiency. But as the demand for video use increased, the IT team also understood the need for a more flexible tool that could be utilised more effectively on a larger scale day-to-day.

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Chosen by IT, Driven by Users

The IT team made a conscious decision to push videoconferencing as a major, centralized communication channel. The team knew that if they could implement a user-friendly, reliable platform and persuade the first few users inside the company to adopt it, this could champion widespread adoption. They felt the power of video would become obvious when more people could experience how effective it was for themselves.

But since video would be used to connect people internally throughout the company’s global operations, as well as a large range of external stakeholders such as vendors, they would need to find a platform that could service a range of user scenarios, technologies and devices to replace their current setup.  

Since the implementation project was being driven by the IT team, they knew that a cloud solution could potentially offer the broad ease-of-use for users on any device, so that large-scale video communications could be achieved on an everyday basis without needing huge changes in infrastructure and people’s daily routines.

"People could see colleagues and other team benefiting from effective video meetings. They would tell each other how easy it was to use, and so we could see the number of requests for video just grow and grow.“
James Lee Wong, Global IT Manager

Global Reach, Local Support

While the objective was to find a service that could allow users to manage video meetings for themselves, another requirement was to find a service provider offering a managed service. With some of the global IT team based in Frauenfeld (Switzerland), there was a desire to identify a service that could offer global deployment, but offer support and implementation based on the trust and strength of local relationships.

When a trusted local vendor recommended to SONGWON they evaluate the Pexip service, it became clear very early on it had the potential to meet all their requirements.

As a cloud solution, it could offer access for users on their choice of device in their current location, just as easily as the dedicated purpose-built videoconferencing devices that were installed in conference across their different international offices.

After a short trial, it was apparent the Pexip service not only ticked the boxes for functionality and user experience, but the reliability and quality of the video performance was a persuasive argument for a wider roll out.

“We can trust our employees have a great user experience without being bogged down by technical issues or other elements of the user experience we’ve seen negatively impact on meetings in the past. “
SONGWON Industrial Group's IT Management
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Extraordinarily simple video conferencing

To help with the wider implementation, the project team ensured some simple documentation was available on the company intranet on how to use the service. But as James Lee Wong, SONGWON’s Global IT Manager says, the biggest factor in the continued growth usage “has been word of mouth. People could see colleagues and other team benefiting from effective video meetings. They would tell each other how easy it was to use, and so we could see the number of requests for video just grow and grow.”

As the use has grown, SONGWON plans to add further dedicated videoconferencing devices from Cisco into meeting rooms at their management offices.  But today, video is used every day by people looking to collaborate with both other areas of the business, as well external third-parties.

“With software and other similar technology, 90% of issues are caused by simple user error. So to have a video service that is so easy to use, with a very low barrier to participating in high quality live video, it gives us great confidence. We know even our external guests shouldn’t struggle to join us on video.“
James Lee Wong, Global IT Manager

With video meetings for up to 50 people as standard, it means SONGWON has been able to make large-scale video collaboration a day-to-day reality for their employees. Which makes it just as effective for small team meetings as it is for delivering training too large, distributed groups of employees who would all otherwise need to travel to a single location.

But as James explains, the true measurement of the value isn’t how much money the company saves on travel, it’s in having, “a video service that delivers what we need efficiently. We can trust our employees have a great user experience without being bogged down by technical issues or other elements of the user experience we’ve seen negatively impact on meetings in the past.”

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