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We asked, and our experts answered. Here’s our take on 2023 and how video technology will impact our meetings, our businesses, and our resilience in the face of rising risks. 


How will video technology impact companies in the long run, as we move beyond the pandemic?

Patricia AusethThe pandemic taught us that people are willing and able to use digital tools to get things done, and companies must now consider how these tools can add convenience for customers and enhance their brands.

Video is key to this, and I believe that 2023 will be the year that organizations truly bring video into their customer journeys and make it part of their brand experience.

Video is simply a part of our daily lives. Why wait in line at the bank when you can connect via video? Why not show the customer service agent the problem rather than just describing it? Why drag yourself to the doctor when a video call will do? Video technology is reshaping how companies interact with their customers, and the ones who do it right will have the competitive advantage and earn their customers’ loyalty. Patricia Auseth, CMO




Will video grow beyond the meeting room and into greater applications?


John BurnettYes. I expect that we will see the development, use, and uptake of video in greater numbers of applications as opposed to a generic meeting platform.  


Most people in the corporate and public sector world now know video as some generic desktop app, used to carry out their missions to teach classes, run government services, and conduct business while dealing with a global pandemic. 


In 2023, video will evolve in its role as part of the overall business application or strategy.  Features and functionality will be designed within the video technology to address the communications needs while executing on the company’s mission. John Burnett, Product Manager 



Will artificial intelligence (AI) play an even bigger role in the video experience? 


Anna KimYes, AI will continue to improve the user experience, but its use cases will grow more targeted. 


AI reached new heights in 2022, starting the year with DALL-E and GitHub Copilot, and ending with ChatGPT and Lensa. AI has been an integral part of the video conferencing services at Pexip since 2021. Over the last two years, we have deployed a range of products with embedded AI/ML solutions, including face detection, adaptive composition, voice focus and soft mute.


In 2023, we'll continue to explore the new opportunities using AI. In video services, for example, deep neural network (DNN) can be trained to enhance speech quality, conceal errors in video, improve compression efficiency, and even generate new media content. We can expect better live transcription service and improved noise identification and reduction algorithms in the coming year, across all voice applications. Anna Kim, Software Engineer


What’s the next ‘tech’ area that video will break into?


Målfrid Henden AaraasBusiness should drive technology, and not the other way around, and so will the video experience be customized to the given xTech in 2023. 

“Tech” is added to almost all sectors these days! We’ve got FinTech, PropTech, LegalTech and many other examples of “xTech”. What these industries have in common is to apply information technology to their field and challenge the traditional and established solutions. 


I think the key in the coming year is to offer these potential customers a video technology platform where they can use the building blocks to create a video experience that is customized to their needs. Målfrid Aaraas, Software Engineer


Will people continue to trust all their data in the cloud?


James BaslerI foresee a cloud evolution, both the evolution of the technology in the cloud and the perspectives people and businesses have on it. 

Cyber security is growing more and more crucial as cyber threats advance. We will see private or dedicated cloud applications grow in utilization with some stagnation or regression in multi-tenant utilization. Beyond this, there may additionally be a continued increase in skepticism of the security of the cloud, and, in turn, potentially an acceleration of a return to on-premises or self-hosted solutions that offer greater security control and data sovereignty. Additionally, there will be some demand out there for AI tools that are not cloud based. James Basler, Director, Solutions Architecture

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