Ian Mortimer independently authored this blog. While Pexip shares some of the perspectives expressed, all views and opinions presented are solely those of the authors.
Five years ago, video conferencing was a convenience. A way to cut travel budgets, hold remote meetings, and enable hybrid work. Today, it’s something else entirely.
Video is now where your most sensitive, strategic, and high-stakes decisions are made, whether it’s an M&A deal, a cross-border regulatory briefing, or a board discussion. Yet many organizations still treat video as just another productivity tool: easy to buy, easy to use, and rarely discussed in the boardroom.
But artificial intelligence has changed what a video meeting is. And it’s time leadership caught up.
AI has changed what video means
Today’s video platforms aren’t just capturing what’s said – they’re interpreting it. Meetings can now be transcribed in real time. Summaries are auto generated. Action points are extracted. Keywords are tagged. Emotions are analyzed.
All of this sounds helpful. And it is. But the risk is that every insight creates a new piece of structured, portable data – data that can be stored, duplicated, leaked, or misunderstood. Most of these outputs live far beyond the meeting itself, often in cloud environments outside of your control.
If video used to be a window into the room, it’s now a source of organizational intelligence. And every bit of intelligence comes with responsibility.
What leadership teams need to ask
If you’re in the C-suite or a board member, the following questions are no longer optional:
- Do we know where our meeting data is stored?
- Who processes our AI summaries and what are those models learning from our conversations?
- Can we verify the identity of every participant in high-stakes calls?
- Are we treating meeting insights as sensitive IP?
These aren’t hypothetical risks. In 2024, several public-sector organizations were fined for unknowingly storing AI-generated meeting content in non-compliant environments. Not due to malicious activity – it was just the default settings.
In an era of geopolitical tension, tightening regulations, and sophisticated cyber threats, video is not just a channel. It’s critical infrastructure. And it must be governed like one.
We’ve got a whitepaper on this – here’s what you’ll learn
We’ve just published a new whitepaper for executive leaders, co-authored by Board Member Silvija Seres and me. We make the case for elevating video governance to the C-suite and talk about what AI means for trust, identity, and control.
Key topics include:
- The shift from utility to infrastructure in video platforms
- How AI transforms video into analyzable, storable data
- Compliance risks under GDPR, NIS2, HIPAA, and the EU AI Act
- Strategies for identity verification, cloud sovereignty, and AI governance
- Eight practical steps for the C-suite to secure their communication landscape
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- Private AI
- Meet & collaborate securely
- Secure Meetings
