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3 ways to ensure business continuity with secure video conferencing

video communication business continuity

With a global pandemic, supply chain disruptions, climate change, and political conflicts around the globe, the potential for your business or government organization being affected by a disruptive event is higher now than ever before. 

Consider the following statistics: 

  • The frequency of natural disasters has been rising continuously since 1980
  • Cyber incidents, including cyberattacks, have increased by 3,900% since 2013
  • According to McKinsey research, companies report that one month or more of disruptions occur every 3.7 years, resulting in losses worth almost 45% of one year’s EBITDA over the course of a decade

The likelihood of a catastrophic event is higher than ever. And if or when your organization needs to handle such an event, it could have a severe impact on your ability to operate.


What are the business continuity risks from such an event? 

  • Loss of critical staff
  • Inability to manage business-critical processes
  • Disruption of business-critical communications
  • Loss of confidence in your organization by customers and stakeholders

According to a 2020 report from Deloitte, nearly 50% of businesses without an effective business continuity plan will ultimately fail following a major disruption. So, if you want to ensure your organization is resilient and prepared for anything, it’s imperative that you start planning for business continuity right away.


business continuity

Protecting business-critical services with video conferencing

So, what can you do to ensure business continuity in times of crisis, or if your primary collaboration tool is compromised? 

  1. Plan for technological resilience

    This means investing in strong, secure, and flexible infrastructure to manage cyber threats and avoid being negatively affected by technology breakdown. A backup meeting solution should be a key feature of your business continuity planning (BCP). Pexip’s secure communications technology can be hosted on-premises and configured to operate without an internet connection. Hosting on-premises ensures you can communicate if a primary solution fails or you are cut off from communicating due to: 

    - Network outages
    - DDoS/DoS attacks
    - Natural disasters
    - Other digital attacks
  1. Be prepared to scale up communication when you need it

    What will you do if you suddenly need a LOT of bandwidth? This might require hosting video conferencing nodes on a public cloud, or even multi-cloud. Pexip has many different deployment options, and can even run in "idle mode" in the background, ready to scale up at a moment’s notice. You don't need to provision for the bandwidth until you need it, which saves you money. 

  2. Remember that business continuity is a journey, not a destination

    You need to review and continuously optimize your business continuity plan. No one can predict the future, but organizations that prepare themselves for potential crises will experience less damage and disruption than those that don’t. For true business continuity, you need to be continuously adapting and optimizing your plans as new threats and/or opportunities arise. 


In times of crisis, the lines of communication need to be kept open. Pexip for Business Continuity can keep your organization connected.

Reinforce your business continuity communications strategy with a secure video communication platform in case of network outages, cyber attacks, or natural disasters.


Geir Arne Sandbakken;Information Security Director
Geir Arne Sandbakken
Information Security Director
Geir Arne is Information Security Director at Pexip and has been building video communication systems for more than 20 years. He has a passion for operational security, network protocols, and secure real-time media systems.

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