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Pexip brings native video to Genesys PureCloud contact center interactions; integration boosts agent efficiency and builds digital trust with customers 


Oslo, April 12, 2023: Pexip, a leading global video technology company, announced Pexip Video Connect is now available as a premium app on the Genesys AppFoundry™, a marketplace of solutions offering a curated selection of applications and integrations that elevate customer and employee experiences.


Pexip’s enterprise-grade integration makes it easy for Genesys customers to offer omnichannel support throughout the customer journey. With video embedded straight into the Genesys interface using native call controls, agents can easily manage interactions while accessing recording, analytics, sentiment analysis, and reporting. Customers can launch video sessions from chat or audio in one click -- from any browser -- without additional downloads. Since the entire experience is customizable, organizations can extend their brand in ways like playing videos in virtual waiting rooms and custom workflow configurations.


“With Pexip inside, Genesys customers can differentiate and grow their businesses by enabling video everywhere – from the website, email, chatbot, text message or even audio entry points. Video helps organizations provide more personalized, face-to-face interactions to improve customer satisfaction, loyalty, and revenue,” says Leighton Hughes, VP Global Business Development & Innovation, Pexip.  



Native video can boost agent efficiency and build digital trust 


With native video throughout the customer journey, organizations can solve customer problems faster, make agents more efficient, and build digital trust through a secure and brandable platform. Pexip Video Connect is ideally suited for industry-specific use cases including:  

  • Government – improve the citizen experience by adding video to services like tax and employment.
  • Healthcare – deliver better patient care with video-enabled triage and nurse hotlines.
  • Banking – deliver financial advising services and mortgage assistance over video.
  • Retail – guide customers as their remote assistants on video and troubleshoot issues faster.
  • Manufacturing – provide real-time resolutions over video to engineering and support.
  • Insurance – speed up claims resolutions using video.  


Find Pexip Video Connect on the AppFoundry marketplace 


Pexip Video Connect is now available for Genesys Cloud CX™, which helps organizations offer frictionless and connected customer and employee experiences. As a modern, API-first experience orchestration platform, Genesys Cloud CX enables organizations to coordinate every interaction and touchpoint through a full suite of omnichannel options, built-in employee experience, turnkey AI and end-to-end journey optimization.   


To learn more about the specific features and benefits of Pexip Video Connect, visit the AppFoundry marketplace 



Video Innovation in Pexip 


Pexip’s partnership with Genesys is part of the company’s strategic focus on Video Innovation and enabling large organizations to build new solutions, integrate video into workflows, and innovate with Pexip’s Video Platform as a Service (VPaaS). Pexip takes a partnership approach to Video Innovation, offering video technology integration, reseller agreements, strategic alliances, as well as shared offerings and collaboration opportunities.  



About Pexip | pexip.com 


We are a video technology company. Our platform powers solutions from ultra-secure government meetings, to personalized banking, to extended reality devices. We believe that video has the potential to create trusted connections, build brands and bring transformational ideas to life. Enterprise clients use our video platform to secure meetings, make new services, and elevate the video experience – no matter the meeting room or hardware in use. Pexip (PEXIP) is listed on the Oslo Stock Exchange. For more information, visit www.pexip.com or find us on LinkedIn. 


  • Financial services
  • Enterprise
  • Retail
  • Digital transformation
  • Personalize customer engagement
  • Digital worker
  • Engage
  • Video Platform
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